Find your FIRST customer
A 4-part workshop to validate new ideas and uncover your next stage of growth.
Stop guessing. Start testing.
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Discover untapped customer needs
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Re-map your business model for growth
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Run business sprints that save time and money
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Craft a clear brand story that opens doors
Most growth ideas fail because they’re never tested with real customers.
This 4-part workshop gives small business owners a practical framework to validate new ideas and uncover fresh revenue opportunities with real market feedback — aka revenue!
CUSTOMER Discovery & ENLIGHTENMENT
Before you spend months (or money) building, you’ll learn how to find real problems people will actually pay you to solve. We’ll practice talking to potential customers, spotting patterns, and describing those groups clearly enough to build a business around them.
Business model canvas
We’ll use the Business Model Canvas to map out how your idea could become a business. At first it’s just assumptions — who your customers are, how you’ll reach them, and how money flows. Over time, you’ll test these pieces until the model clicks and creates reliable revenue.
Lean Methodology
Instead of guessing, you’ll learn to run Build–Measure–Learn loops: create a quick version of your idea, test it with real people, measure results, then adjust. These experiments help you get to Product/Market Fit — knowing that your customer will buy your product at a price that works.
BRAND
MESSAGING
You’ll practice telling your story in a clear, confident way. Using the StoryBrand framework, you’ll create your tagline, elevator pitch, and simple website/social media language that communicates who you are and why customers should care.
WHO IS THIS WORKSHOP FOR?
Business owners looking for new growth opportunities.
Entrepreneurs with an idea to test before investing time and money.
Founders who want a repeatable framework for innovation.
What WILL YOU Walk Away With?
A tested process to validate ideas in days, not months.
A one-page business model you can refine over time.
A brand story that clearly communicates your value.
Confidence in knowing what to scale — and what to drop..
Steve Royster.
15 years of finding the white space, building the bridge, and delivering results
Led strategy to scale MoCaFi to 25K+ customers, $1M community banking brand, and $200M+ in government payments
Led Bell Labs Ventures investment acquired by VMware for ~3x and developed pitch decks for engineers in Murray Hill, Antwerp, and Paris.
Launch team for State of NJ’s first $10M venture fund
Tap the home button in the top banner to learn more.
✺ WHAT THIS COURSE IS NOT! ✺
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It’s strictly about validating new business ideas as quickly and efficiently as possible.
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But if you apply these principles, your documented experiments will make investors far more likely to understand and trust your business.
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Real businesses take time, effort, and resilience. Quick wins are possible — maybe even selling a first product in days or weeks — but expect to learn by failing forward. Every misstep is data. Every test gets you closer to fit.
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I can’t predict your success — but I can promise you’ll know, faster than most, what works and what doesn’t. That clarity is a win in itself.